You did it! You have your own business going; it may not be much but it is enough for you. But you see to keep your business going, you need customers and unless you are a huge success and have a product or service like no other, you need to attract customers. Whether you run online bookkeeping services, sell clothes or design websites, you need to market your business. Here is how you can start marketing your small business.
- Social Media– There is no getting away from the influence of social media today, whether it’s in your personal life or business. If you want your business to be successful, you have to maintain a significant online presence. Consistency is important for marketing on social media and it is always better if you focus on one or two sites instead of every one of them. The more active you are, the more leads you are likely to get from your social media sites and the best part is that it is all free.
- Email Marketing– Email marketing is effective and inexpensive with a large reach, making it a great marketing tool. Despite the new methods of marketing, most business owners, even online bookkeeping services, still prefer email marketing. Email people on your emailing list frequently, but not too often for it to be effective.
- Blogging– Blogging provides many benefits- you get to establish yourself as a leader in your industry, market your small business freely and rise up in the ranks of Google Search as Google favours sites that are regularly updated. Including links to your blog posts on your preferred social media account is also a good marketing move.
- Paid Advertising– Small business owners often hesitate to invest in paid advertising sites especially if they have limited marketing experience. If you are however ready to try paid advertising, we would recommend Facebook marketing as a good place to start. It is easier to manage and you can start with a small daily budget that you can decide on after discussions with your online bookkeeping services or in- house bookkeeper. Paid advertising however can be a bit tricky and is a matter of trial and error.